Royal Caribbean Cruises Ltd and Ctrip to set up a JV in China

The American group Royal Caribbean Cruises Ltd (RCCL) finally reveals its strategy in the Chinese market. RCCL has logically chosen to support its development in the region through an alliance with one of the leading local operators: Ctrip. The US ship-owner sold to Ctrip the Celebrity Century. The ship will leave in April 2015 [...]